In a previous Blogging Tips Weekly post (you can visit it here), I stressed the importance of using keywords on SEO design (Search Engine Optimization), and showed you how to add keywords to blogger blogs' meta tags.
The trick I showed you was for your blog's landing page. Each individual blog post can also have its own meta tags and website keywords. These keywords pertain to each post instead of the entire blog.
Why add keywords and meta tags to individual blog posts?
If your blog is about beauty and fashion like mine, then your blog's best keywords might include "beauty," "makeup," "fashion," etc. But if your latest post is about fashion tips for teens, then your post's keywords might include a completely different set of vocabulary, like "fashion tips for teens," "teen clothes," and perhaps even "rocker chic style." (Seriously. Is that what's in this season?)
Providing different website keywords for each blog post enables you to customize SEO and attract more visitors.
How to add meta tags to individual blog posts?
Adding meta tags to an individual post is really quite simple, and similar to how you added meta tags to your entire blog. The difference is you need to tell the browser that if it looks at a different page (an individual post's URL), then the browser should look at a different set of keywords.
Log into your blogger account > Go to "Design" tab.
Click on "Edit HTML" link, and arrive at HTML editor text box.
Download template to back up current version.
Look for the following line:
(Essentially anywhere inside the <head> section, but I like being specific.)
Right above the line, add the following code for each individual post:
<b:if cond='data:blog.url == "Post URL"'/>
<meta content='the best keywords you can think of for your current post' name='keywords'/>
<meta content='Post Description' name='description'/>
** NOTE: You must add the code above for each individual post.
Replace "Post URL" with your post's actual URL. Replace "the best keywords you can think of for your current post" with the keywords you want to use for your individual post.
Save and publish.
Update since last publish:
** Note: Thank you Melli at Casual beauty and Ebony Young at Vaintastic for your questions. They asked if you need to do all seven steps above for each post.
The answer is: yes. But you can also pick your most recent, or most popular, post(s), because they generate the most traffic. That's what I do, actually.
I am no expert, so if anyone else has other ideas or knowledge, please leave a comment or shoot me an email.
How are my meta tags working out?
Since I implemented meta tags on Girlie Blog Seattle, I have seen a hike of about 150 - 200 visitors per day (from 450 to about 600 daily visitors on average.)
Please also realize that because of other writing assignments, I haven't been marketing myself and commenting on other blogs as much. So this improvement in visitor counts, though not scientifically proven, does attribute to adding meta tags to some degree.
|At day's end, I think my visitor count for today was around 550.|